Roy’s future projects are rooted in a career spent shaping some of the most respected names in hospitality and beverage. At Blackberry Farm, he mastered the art of creating unforgettable guest experiences. At Boston Beer Company, he learned how innovation and brand storytelling can build a loyal following. And at Red Bull, he saw the power of energy, culture, and global reach. These experiences give Roy a unique lens for identifying opportunities, building strong teams, and bringing bold ideas to market — ensuring that every new venture carries the weight of proven success.