The Co-Founder title comes easily to Roy

Hospitality & Spirits Industry Expert

Roy Milner is currently spearheading projects that blend his entrepreneurial drive with community impact, from launching innovative hospitality ventures to advising emerging brands. With a track record of building businesses from the ground up, he continues to shape ventures that leave a lasting mark.

Quality of Customer Service Matters

His years at Blackberry Farm, where exceptional guest experiences are a way of life, shaped his belief that customer service is the heart of any successful business. That foundation now informs his work as an advisor, helping brands create not just loyal customers, but true advocates.

In the Works

The Difference Business Bourbon ®

Art of Alchemy Blended Spirits ™

Cask Catalyst ™

Launch Hospitality

Pinchy’s Lobster & Raw Bar

White Oak Barrel Works

Nighthawks Bourbon

The Walnut Kitchen - Maryville, TN

The Viceroy Wine + Vinyl

Tony Joe White Supply Co.

Peaceful Side Brewery

Cocky Boy Rum

Hare of the Dog Spirits

On the Horizon

Roy’s current projects are more than ideas on a whiteboard — they’re ventures in motion, each with a clear path to completion. From boutique hospitality concepts to brand collaborations, these works in progress are designed to launch with the same precision, polish, and attention to detail that define his career. When Roy says “coming soon,” it means you can count on it.